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ATLANTA B.F. Goodrich has awarded its $15-20 million creative and media account to The Martin Agency, the client said today.
Martin, an Interpublic Group shop in Richmond, Va., beat IPG sibling Carmichael Lynch in Minneapolis and independent The Richards Group in Dallas in the final round of a review. The incumbent, independent Doner in Southfield, Mich., did not defend.
This is Martin’s second new-business score in less than a week, following its victory in the $80 million Discover Financial review [Adweek Online, April 19].
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