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The Martin Agency has lost the creative account of Saab Cars USA. The setback became public last Monday, just as the agency announced that 10 percent of its staff was being let go.
Saab’s creative work now passes to sister agency Lowe Brindfors in Stockholm, Sweden, part of the Lowe Group, a division of the Interpublic Group of Cos.
“We’ve been operating under two agencies,” said Kristi Smith, director of marketing for Saab Cars USA, a division of General Motors.
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