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The line between satire and homage can be incredibly thin. When a brand leans into accepting the silly side of its image, it can create some surprisingly metatextual results.
Created through Martha Stewart Kitchen’s (MSK) AOR Mediacast Solutions, the new Martha Stewart campaign has tapped rapper Yung Gravy, known for bringing an irreverent sense of humor to his music. The result is an initiative that pokes fun at itself while instilling the name of Martha Stewart in consumers minds via its catchy, repetitive lyrics.
“Martha
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