Martha Stewart Turned a Viral Song About Martha Stewart Into an Ad for Martha Stewart

The iconic businesswoman is spreading the word about her newest venture

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

The line between satire and homage can be incredibly thin. When a brand leans into accepting the silly side of its image, it can create some surprisingly metatextual results.

Created through Martha Stewart Kitchen’s (MSK) AOR Mediacast Solutions, the new Martha Stewart campaign has tapped rapper Yung Gravy, known for bringing an irreverent sense of humor to his music. The result is an initiative that pokes fun at itself while instilling the name of Martha Stewart in consumers minds via its catchy, repetitive lyrics.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in