Martha Stewart Rolls Out Paint

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Martha Stewart’s new line of Sherwin-Williams branded paints will get a plug during the Academy Awards telecast with a spot from Wyse Advertising.

Stewart’s alliance with the Cleveland-based paint company had previously been limited to a line of Martha Stewart Everyday paints. They were manufactured by Sherwin-Williams but sold through Kmart, which carries a full line of Stewart’s products, and Sears.

Sherwin-Williams is now marketing Martha Stewart Signature paints through its chain of 2,000 retail stores.

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