Martha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 Million

The original domestic goddess’ family of brands—Martha Stewart Living Omnimedia, which includes furniture, kitchenware and an assortment of other Martha Stewart-brand products—has been sold to Marquee Brands, the parent company of notable retail brands like BCBG Max Azria and its sister brand BCBGeneration.

Marquee Brands paid $215 million for Stewart’s product empire, purchasing it from Sequential Brands Group, which bought Martha Stewart Living Omnimedia in 2015 for $353 million. The company was founded in 1997, and Stewart herself remains at the helm.

The Martha Stewart-branded publications, including Martha Stewart Living and Martha Stewart Weddings magazines, are not owned by Sequential and are not a part of this deal.