Martha Stewart Living Omnimedia Sells to Marquee Brands for Over $200 Million

It dropped over $100 million after it was bought in 2015 for $353 million

The purchase of Martha Stewart's brand lays the foundation for a home and food division for Marquee. Getty Images
Headshot of Diana Pearl

Martha Stewart has a new home.

The original domestic goddess’ family of brands—Martha Stewart Living Omnimedia, which includes furniture, kitchenware and an assortment of other Martha Stewart-brand products—has been sold to Marquee Brands, the parent company of notable retail brands like BCBG Max Azria and its sister brand BCBGeneration.

Marquee Brands paid $215 million for Stewart’s product empire, purchasing it from Sequential Brands Group, which bought Martha Stewart Living Omnimedia in 2015 for $353 million. The company was founded in 1997, and Stewart herself remains at the helm.

The Martha Stewart-branded publications, including Martha Stewart Living and Martha Stewart Weddings magazines, are not owned by Sequential and are not a part of this deal. They are owned by Des Moines-based publisher Meredith.

Stewart’s brands are not the only ones being sold in this deal. Emeril Lagasse’s brands are also being sold from Sequential to Marquee. Together, the two brands allow Marquee to establish a home and food division, according to a statement from the company.

“I am thrilled to enter into this partnership with Marquee Brands, an organization that shares the entrepreneurial spirit and creativity on which I founded my business,” said Stewart in a statement. “In this ever-evolving retail and media environment, I am confident that Marquee’s business values, sophisticated digital expertise and international relationships will drive continued growth and position the Martha Stewart brand well for the future.”

“We are committed to making impactful investments across marketing and our established ecommerce platform to support these brands,” said Michael DeVirgilio, president of Marquee Brands, in a statement. “We look forward to this best-in-class team joining our organization to help us drive continued growth.”

Representatives for Sequential and Marquee did not immediately respond to requests for comment. The acquisition of both brands is expected to close shortly in the second quarter of 2019.

@dianapearl_ Diana is the deputy brands editor at Adweek and managing editor of Brandweek.