Martha Stewart Living Omnimedia Names New CEO

Daniel Dienst tapped to turn around lifestyle company

Martha Stewart Living Omnimedia has named Daniel Dienst as its new chief executive in the company’s third CEO change in less than three years.

Dienst recently joined the MSLO board, but he might not be the first person who comes to mind to run the upscale lifestyle company; he most recently was the CEO of Sims Metal Management, a scrap metal recycling company, a post he held from 2008 to 2013. But in a statement, MSLO founder Martha Stewart noted Dienst’s experience as a public company CEO with “operating and financial discipline” and track record for creating value for shareholders.

MSLO has gone through a fair share of leadership change, layoffs, legal troubles and questions about the brand’s continued relevancy in recent years. For the past two years, it has been embroiled in a breach of contract lawsuit filed by Macy's stemming from the domestic diva's plan to sell products at J.C. Penney (culminating in this new revised agreement).

The last person to hold the CEO job, Lisa Gersh, ended her tenure in December 2012 after less than a year at the company.