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Kmart Spot Touts Back-To-School Linens
DETROIT–Kmart this week is launching a 30-second TV spot that for the first time targets its Martha Stewart Everyday collection to returning college students and their parents.
New York agency Working Class handles creative work for all Martha Stewart line advertising for Kmart. The Troy, Mich., retailer’s lead agency, Campbell Mithun Esty in Minneapolis, is handling media planning and placement.
The spot features 180-thread-count, extra-long twin sheets–a specialty item very popular with college students, according to Kmart.
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