Martha Stewart Gives a Master Class on Next-Level Branding

From wine to CBD and NFTs, this is how Stewart continually evolves her brand

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Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living, from home and entertaining to beauty and wellness. The open secret to Martha’s unrivaled success has always been her willingness to explore the new and the next.

Stewart joined Adweek’s Challenger Brands Summit for a very special conversation about her latest ventures into CBD, NFTs and AR.

A foray into CBD

Stewart has recently entered the CBD space with the launch of Martha Stewart CBD, created in partnership with Canopy Growth.



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