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Today’s lunchtime presentation by Martha Stewart was sponsored by Land O’Lakes butter. And certainly, when the sponsor’s product made its unsalted, ribbon-tied entrance, it was a moment to make note of. A moment that reminded Fishbowl of the live-TV product placements of old.
Stewart, a big fan of drones, called out: “Where the heck is the butter?… Butter?… I hear a noise. Butter?” Entering from stage left was the butter, airborne. Stewart went on to note that drone delivery is the way of the future and also the way of the present in “Martha’s kitchen.”
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