Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Marshalls selected Publicis’ The Kaplan Thaler Group to handle broadcast creative chores on its ad account following a review. The New York shop bested IPG’s The Martin Agency in Richmond, Va., Publicis-backed Bartle Bogle Hegarty in New York and Omnicom’s Element 79 in Chicago for the business. Pile and Co. in Boston oversaw the review process. Marshalls spent $35 million on broadcast last year, per Nielsen Monitor-Plus; sources said that would hold firm in ’05.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in