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For snowmobile riders, audacity is often the name of the game.
New ads for Yamaha from Marshall Advertising & Design suggest that a surefire way to leave one’s chums flailing in the snow is to pick up one of the company’s 2000 model-year sleds.
“There’s a competitiveness, even among friends,” said Diana Marshall, president and creative director at the Newport Beach, Calif., shop. “You want to beat your best friend, even if he’s been your best friend since kindergarten.”
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