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As brands and consumers look toward the future, many are aiming to redefine themselves visually to reflect the changes that the past year required.
Top line
This week, Marsh & McLennan Companies, a global professional services firm, unveiled a modernized brand makeover that seeks to reflect a redefining of the 150-year-old company’s priorities. Now simply Marsh McLennan with an abstract infinity sign as its logo, the brand said it’s simultaneously looking to the future and paying an homage to its heritage.
Between the lines
After a year marked by challenge and perseverance, brands such as MGM,
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