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If the Los Angeles ad community had an honorary grandfather, it would probably be Mike Marsak.
A folksy, affable kind of guy with snow-white hair and a kind word for everyone, the 60-year-old former ad exec now runs reviews and does consulting work. He started his company, Effective Marketing Strategies, 13 years ago after an ad career that included stints at J. Walter Thompson, Ogilvy & Mather and McCann-Erickson. Now, having moved his operation from his home in Marina del Rey, Calif.,
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