Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Even though its rainbow packaging already pops off the shelves of those stubborn impulse-buy racks at the grocery store, Mars Wrigley is giving consumers another reason to add a bag of Skittles to their shopping carts.
The candy’s new wrapper is sourced from the seeds of plants and is biodegradable in any environment. It’s one of the candy brands promising first steps toward its goal of 100% reusable, recyclable or compostable packaging by 2025.
Top line
Mars Wrigley announced a two-year partnership with biodegradable manufacturer Danimer Scientific today, which will develop Skittles packaging through a fermentation process that uses plant oils like soy and canola.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in