
Key insights:
- A data-driven activation caters to a growing demand.
- Brands can benefit from leveraging Valentine's Day.
As brands launch Valentine’s Day-themed campaigns, a select few are celebrating the alternative: Galentine’s Day. What began as a faux holiday invented by Parks and Recreation’s Leslie Knope (Amy Poehler) in 2010 has become a popular go-to event for companies trying to reach more consumers.