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Agency’s Relationship with Parent Company Leads to New Work
DETROIT–ERA Real Estate has tapped Mars Advertising, which has worked for its parent company Cendant Corp., for several projects including a national tennis promotion.
Mars was chosen to handle the promotional program that backs the realtor’s involvement with the 1999 ERA Real Estate Clay Court Championships, one of the U.S. Tennis Association’s top events. The event, which will be televised nationally by CBS Sports, features high-ranking male tennis players in singles and doubles competitions.
The Southfield, Mich.-based
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