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NEW YORK Mars, in the wake of its $23 billion merger with Wrigley, is reviewing domestic media chores as part of a market-by-market appraisal process, per sources.
That initiative is said to include various regions worldwide but excludes some key areas such as China, where a separate review was recently conducted.
The combined companies spent $770 million in U.S. measured media in 2008, according to Nielsen. (Mars spending in the U.S. last year was $530 million, down 10 percent from ’07, per Nielsen.
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