Mars' New Initiative Uses Data to Promote Better Health and Nutrition for Your Pet

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Companies like to talk a lot about data nowadays—real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data.

The $35 billion packaged-foods and pet-products colossus today announced a project it’s calling Kinship, a “coalition dedicated to creating the future of pet care,” according to the company.

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