Mars’ New Initiative Uses Data to Promote Better Health and Nutrition for Your Pet

Predictive analytics are based on years of accumulated knowledge

Mars is the largest provider of veterinary care in the world. Getty Images

Companies like to talk a lot about data nowadays—real-time data, operational data and, of course, big data. But when’s the last time you heard anyone gush about puppy and kitty data? Well, if Mars’ latest venture goes according to plan, we could be poised to enter the age of … pet data.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.