Mars Cooks Up Whole Grain Version of Uncle Ben's

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Mars next week will launch Uncle Ben’s Boil-in-Bag Whole Grain Brown Rice, a new product that claims to offer healthy eating and convenience.

Print ads for Boil-in-Bag Whole Grain Brown Rice will start running in health-focused publications in March. The product costs $2.59 and is the first whole grain version for Uncle Ben’s, which has been selling boil-in-bag rice products since the 1980s.

Advertising plays up the fact that each serving contains 48 grams of whole grain, which is the daily amount recommended by current U.S.

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