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NEW YORK Marriott International has shifted lead status on its national media and interactive duties to Carat affiliates in New York and T3 in Austin, Texas, respectively, the client said.
At the same time, the hotelier has cut ties with Interpublic Group’s McCann-Erickson in New York, leaving lead ad duties in the hands of independent mcgarrybowen, sources said. Marriott spends about $90 million a year on ads, per TNS Media Intelligence/CMR.
IPG’s Universal McCann in New York previously handled national media duties.
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