Marriott Picks Burrell for Minority Marketing

CHICAGO Hotelier Marriott International has tapped Burrell Communications to handle the company’s minority public relations initiatives without a review.

“We are excited about this opportunity to partner with Marriott,” said Tom Burrell, chairman and CEO of the Chicago-based agency, in a statement. “Advertising and marketing campaigns are no longer limited to traditional media.”

The assignment includes consulting, marketing and planning for the Atlanta-based company’s diversity initiatives.

Marriott, through its lead advertising agency, Mcgarrybowen in New York, broke a campaign this week with the tagline, “It’s the Marriott way.” Television spots in the effort depict how the company’s heritage of service help guests overcome travel problems.

Billings for the minority assignment were not disclosed. Marriott spends about $90 million annually on advertising, according to Nielsen Monitor-Plus.