Marriott Marketing Chief Karin Timpone to Step Down at Year's End

Timpone, who has been with Marriott since 2013 and was a 2017 Adweek Brand Genius and a 2016 Adweek 50 recipient, led the company’s marketing this year around its new Marriott Bonvoy rewards program, investing resources into building a robust content play for paid, earned and owned media. 

From getting sponsored content into splashy events like the Oscars to creating the Marriott Bonvoy Traveler online magazine, Timpone made content a focus of her business strategy and a significant piece of the customer experience. 

Storytelling from Marriott’s marketing perspective can lead to the most important aspect of Marriott’s business: booking rooms. 

In an earlier interview, Timpone told Adweek, “One of the things we determined over the last few years is that the relationship we want to have with our customer is really about...