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If you’ve ever stayed at a luxury hotel chain, you might have noticed a hotel-branded magazine lying around your room. But did you actually flip through it—or even pick it up? Probably not.
JW Marriott Hotels & Resorts wants to change your mind about in-room reading. The Marriott-owned luxury hotel chain debuted its first issue of JWM this month—available to guests of JW’s 53 properties across North America, Europe, Asia, and the Middle East—and this magazine isn’t just meant to be a decorative addition to the room, or one big ad for the company.
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