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In search of some fresh thinking for its growing gift amenities program, Marriott Certificate Marketing turned to Husk Jennings in Jacksonville, Fla., after a review of several roster shops.
The client said the budget is $500,000.
Marriott Certificate Marketing (MCM) is an arm of Marriott Lodging in Washington, D.C. Company policy called for MCM to review at least three agencies, said client senior marketing manager Dianne Beard. Projects had been handled internally and by various agencies.
Aside from Husk Jennings, Beard considered McCann-Erickson in New York, the agency of record for Marriott’s signature brands–Marriott Hotels, Resorts & Suites and Renaissance Hotels & Resorts; and Hunt-singer & Jeffer in Richmond, Va.,
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