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BOSTON Marquardt & Roche and Partners touts the environmentally friendly properties of witch hazel in its first campaign for Dickinson Brands.
The Stamford, Conn., shop created a 30-second radio spot that features a woman placing a telephone call to Earth, thanking the planet for making Dickinson’s witch hazel because it contains only natural, botanically based ingredients and cleans without drying.
“I make it all myself, you know, with a little help from the sun,” Earth responds.
The spot will run in key markets in the South, with possible expansion into other regions, according to client marketing manager Brian Jackowitz.
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