Brand Marketing

Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years

And the original Champion shoe never looked younger

By Robert Klara

July 1, 2016

    

        Keds' new Made in America line takes its inspiration from the brand's classic designs of yesteryear. Keds

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

Recommended articles
Related Articles

Brand Marketing

How FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper

By Robert Klara

Perspective

Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

By Robert Klara

Fridays future social poster, Zermatt, California, Venice, and Queensland

Sustainability

See the World’s Beloved Destinations—After Climate Change

By Ryan Barwick, Robert Klara

original logos of kfc, ww, jamba, fedex, starbucks and dunkin on a wall

Brand Marketing

Why Changing Your Company’s Name Can Be an Operational Nightmare

By Robert Klara

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


5 Ways Brands Can Better Connect With Gen Z

By Max Pinas, Executive Creative Director, Dept


The Renaissance of Contextual Targeting

By Oracle Advertising


How Data Collaboration Opens a World of Possibilities for Marketers

By Maureen Noonan


The Metaverse Explained

By Dept