Marketing VP Exits JetBlue

NEW YORK JetBlue Airways vp of marketing Amy Curtis-McIntyre is leaving the airline to pursue “a personal sabbatical,” according to company spokesman Todd Burke.

Curtis-McIntyre, who had been with the Forest Hills, N.Y., company since its inception five years ago and was integral in the naming of the carrier, spent her last day in the office the week of Thanksgiving, but will be working from home through the end of the year.

“Amy’s love is advertising, but she’s balancing that right now with the needs of a growing family,” Burke said. Curtis-McIntyre intends to travel and spend time with her family, which is relocating to Chicago, he said.

As for her replacement: “We are looking at some folks, but right now, we are not conducting a full-fledged search,” Burke said.

Curtis-McIntyre’s departure will not affect JetBlue’s relationship with its agency, The Ad Store in New York, Burke said.

“She is the driving force behind what the JetBlue brand is today,” said Ad Store senior vice president Brian Flatow. “We’re not looking for a new airline client, and it’s safe to say they love working with us and they’re continuing on with us.”

JetBlue spent about $15 million on ads in 2003 and about $10 million through September 2004, per Nielsen Monitor-Plus.