Marketing a Videogame as a Virtual NBA Experience

SAN FRANCISCO As technology renders all types of videogames more lifelike, sports games based on actual athletes and teams are especially impacted by the changes.

Sports videogames, such as this year’s NBA 2K8, are becoming so realistic that watching a real-life game and playing in a virtual contest are remarkably similar—except that in the virtual game, fans can score points.

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