Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Marketing Magic has obtained the creative and media buying duties of the Black Angus Steakhouse chain without a review, the shop said.
The Los Altos, Calif.-based chain of 88 restaurants plans to spend between $10 million and $12 million on advertising this year, according to the independent Hollywood, Fla., shop. There was no incumbent.
Marketing Magic plans to develop a television, radio, print, outdoor and direct mail campaign for the company. The first television ads will launch in July, with a second flight of TV in October, said Bob Rose, the shop’s CEO.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in