Marketing Leaders Are Amplifying Results by Tapping Into Audio

Creating an authentic, meaningful connection

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event

For generations, audio has been used in advertising, from catchy jingles and catchphrases to emotion-invoking music. But Twitter’s Alex Josephson noted it’s also equipped for the future because of its authenticity. This is why Twitter is entering the audio sphere with Twitter Spaces to allow for live audio conversations to empower users to be their most real and fullest selves.  




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