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How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event.
For generations, audio has been used in advertising, from catchy jingles and catchphrases to emotion-invoking music. But Twitter’s Alex Josephson noted it’s also equipped for the future because of its authenticity. This is why Twitter is entering the audio sphere with Twitter Spaces to allow for live audio conversations to empower users to be their most real and fullest selves.
“Audio
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