Marketing to the Heartland

How to build brands for the U.S. faithful

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Most marketers don’t understand the American Heartland, a unique segment that is ever evolving, and requires constant attention for brands to remain relevant. But being underestimated and underserved means it presents a huge opportunity for brands that become Heartland savvy.

There is a new Heartland that is as complex and diverse as the rest of the U.S. It’s comprised of the Midwest, Southeast, and parts of the Southwest—which have more in common than you might think.

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