As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer

Michelle Peluso will help grow the brand

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IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. 3. 

"Marketing at IBM has been growing in importance over the past few years," said a spokeswoman. "We continue to build on that. … Our philosophy is that the future of business is digital today and cognitive [technology] tomorrow, and Michelle is in a good position to understand that and move the ball forward."



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