A Major Marketing Effort Landed Mississippi Its New State Flag

Agency Godwin synched 3 campaigns for this undertaking

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

From statues to street names, the most prominent reminders of the United States’ history with racism are often these lingering remnants of the Confederacy. Mississippi’s state flag, which featured the Confederate flag in its upper lefthand corner, is just one example.

It had long been a controversial point for the state, and in 2001, a referendum vote to change it failed. Speaker of the House Philip Gunn supported removing it after that initial rejection, however, and the state’s legislature ruminated on it for the past several years.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in