A Major Marketing Effort Landed Mississippi Its New State Flag

Agency Godwin synched 3 campaigns for this undertaking

mississippi's new flag in red, yellow and blue with a magnolia surrounded by stars that says in god we trust at the bottom
Mississippi voted overwhelmingly in favor of its new state flag this week. Godwin

From statues to street names, the most prominent reminders of the United States’ history with racism are often these lingering remnants of the Confederacy. Mississippi’s state flag, which featured the Confederate flag in its upper lefthand corner, is just one example.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.