The Marketing Continuum Fills Executive Ranks

The Marketing Continuum has restructured its management team following last year’s loss of the $10 million LaBatt USA promotions account.
Filling newly created positions at the Dallas-based promotions agency are vice president of client services Camara Clifton and director of strategic planning Andy Harmon.
Clifton joined from TLP, Dallas, where she worked as a group account director for clients Federal Express, Alcon Labs and KFC. Harmon also joined from TLP, where he served as account director on Frito-Lay.
The executive team is completed by Martha Elrod and Mike Hessong in the new positions of director of production technologies and vice president of fi-nance, respectively. John Hill was promoted to group creative director.
“We have cleared up our own kitchen and now we can have guests over,” said Clifton. “We now have a proper infrastructure in place and have a lot of things in the hopper.”
The loss of LaBatt’s beer account to DVC in Morristown, N.J, was a body blow for The Marketing Continuum. Billings dropped by one-third and the agency shed 15 jobs while shutting its Norfolk, Conn., field office that served the client.
Clifton said Labatt’s revenue has not been entirely replaced, but that the objective is to match the loss with new billings by year’s end. “It is a dual goal–not only to recover the income, but also to do it with a diversified client base,” said Clifton.
This year the agency has renewed its $10 million account with Hollywood Casinos of Dallas and added Extreme Sports of Austin, Texas, to its roster. It is also working with Bass Guinness Import Co. on a Bass Ale summer promotion.
The Marketing Continuum was acquired last year by Hawkeye Communications in New York.