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NEW YORK Advertisers are increasingly willing to try social marketing, with growing plans to tap user-generated content, blogs and social networks.
Forrester Research, in a survey of over 90 marketers, found social media is gaining broader acceptance, though it still trails far behind Web mainstays like e-mails, search marketing and display ads.
Many marketers are waiting for concrete proof these channels work before diving into them, Forrester found. Of those not using social media channels, “proof of use” was the No.
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