Marketers Wait Before Tackling Adblock

NEW YORK Marketers mostly shrugged off a threat from Adblock Plus, a tool recently added to the Firefox browser that lets users delete banner ads and disable Flash and rich-media messages.

The software, described by some as a “TiVo for the Web,” is designed to make Web browsing a purer user experience, said Wladimir Palant, who developed the program as an update to a version released five years ago.

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