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NEW YORK Marketers mostly shrugged off a threat from Adblock Plus, a tool recently added to the Firefox browser that lets users delete banner ads and disable Flash and rich-media messages.
The software, described by some as a “TiVo for the Web,” is designed to make Web browsing a purer user experience, said Wladimir Palant, who developed the program as an update to a version released five years ago.
“Adblock is definitely important because there are still too many ads, ones that make sounds and others that are animated, float in the middle of the screen obscuring text and do just about anything else to grab your attention,” he said.
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