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Editor’s note: This is part of Marcus Collins’ Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world.
My last four years in New York were spent in the Bronx. I had great pride in the borough because of its association with hip-hop and, more specifically, its connection to “The Blastmaster” KRS-One of Boogie Down Productions, the influential hip-hop crew from the South Bronx.
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