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Following the lead of product placement in shows such as American Idol and Survivor, a handful of marketers have turned to a Spanish-language reality show in an effort to woo Hispanic consumers.
Miller Lite, Ford, Terra and Americatel are among the sponsors of Telemundo’s new Protaganistas de Novelas 2, a cross between American Idol and The Real World, in which 14 aspiring actors compete for a role on an upcoming telenovela with audience members voting contestants off.
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