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PALM SPRINGS, Calif.— Experts are divided on whether or not another recession is coming. The Great Recession of 2008 made life difficult for the marketing world, leading some to already make preparations to weather another crisis, while people in other industries don’t feel as concerned about a possible financial downturn.
As brand managers look for inspiration at Adweek’s Brandweek summit, a handful of marketers shared their predictions at the kickoff of our annual event.
Nancy Pekala, associate director of content, Grant Thornton
Everyone’s concerned a little bit about how deep the recession might be, but I think from our company’s standpoint, what we’re seeing is clients will
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