5 Marketers Across Industries Share Thoughts on a Potential Recession

At Brandweek, talking business about a possible financial slump

Brandweek kicks off in Palm Springs, Calif.
Brandweek kicked off Nov. 3 in Palm Springs, Calif. Sean T. Smith for Adweek

PALM SPRINGS, Calif.— Experts are divided on whether or not another recession is coming. The Great Recession of 2008 made life difficult for the marketing world, leading some to already make preparations to weather another crisis, while people in other industries don’t feel as concerned about a possible financial downturn.

@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.