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NEW YORK Obesity is more prevalent in the U.S. than ever before, and marketers are taking notice. Many are actively changing their strategies to create products and messages that appeal to this segment of the population.
According to NielsenHealth, U.S. households with at least one obese member spend 9 percent more than the average American household on over-the-counter medications, 10 percent more on health and beauty care products, and almost 17 percent more on total medications and remedies.
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