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NEW YORK Cutbacks in marketing outlays are deepening, according to a report released today by the Association of National Advertisers.
Thirty-seven percent of marketing executives surveyed in January and early February said they plan to cut their budgets by more than 20 percent, up from 21 percent of respondents saying the same in a similar survey fielded in August.
The report also notes an increase (from 69 percent to 77 percent) in the number of respondents who say they are paring ad-campaign media budgets.
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