Marketers Promise to Make You a Muscle Man

Decades worth of supplement strength claims

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For every industry whose marketing has undergone a revolution over the years, it’s always amusing to find the relative handful for whom time seems to have stood still. Case in point: the dietary supplements business. Sure, the models are better looking now, and pills have largely ceded the market to powders.

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