Marketers Prioritize Making Habit Changes at Cannes Lions Health

Opinion: P&G is establishing itself as a bit of a leader

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At this week’s Cannes Lions Health, leaders from P&G and Thrive Global announced a bold new partnership designed to use the science of behavior to help customers around the world live more sustainable lives. They were just two of the many brands talking about how to make new behaviors last by adding them into the things we already do every day.

Ashley Miles, global chief business officer at Thrive Global, and Marc Pritchard, chief brand officer at P&G, announced the partnership as a new way to engage consumers and move use of their products from part of everyday mindless routines to something much more meaningful.




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