Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
At this week’s Cannes Lions Health, leaders from P&G and Thrive Global announced a bold new partnership designed to use the science of behavior to help customers around the world live more sustainable lives. They were just two of the many brands talking about how to make new behaviors last by adding them into the things we already do every day.