Marketers Need to Live Up to Amanda Gorman’s ‘New Dawn’

Find ways to inform culture and include poetry like the National Youth Poet Laureate

amanda gorman
Who are the Amanda Gormans of your agency? Patrick Semansky/Getty Images

Overnight literary star Amanda Gorman stole the spotlight when she delivered her original poem, “The Hill We Climb,” at President Biden’s Inauguration—and now her powerful words will now have the opportunity to reach an audience of 90+ million Super Bowl viewers during this weekend’s pregame show.   

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Adweek opinion contributor Timanni Walker is senior strategist at BBH NY.