Marketers Need to Consider Consumers' Changing Music Preferences, Especially in the Holiday Season

Playing the same hits every year can only take you so far

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Undoubtedly, the way that we consume music has changed drastically in the digital age. People are no longer tethered to a radio. We listen to podcasts, stream highly-personalized Pandora stations and cue up our own playlists on our own devices. Media has become much more individually curated and less dictated by a handful of local radio stations. These new consumption habits carry over into the in-store experience as retail marketers begin putting together holiday strategies for their most important six to eight weeks of the year.