Marketers Look to Obama for Signs

NEW YORK While the Obama administration has plenty of challenges to keep it occupied as it tries to fix the economy, marketers and agencies are paying close attention for policy moves that might further dampen ad spending during the recession.
 
Chris Schembri, vp, media services, AT&T, said that taxes on advertising could potentially have a “monumental impact” on the telecommunications company’s ad spending, which averages around $2 billion annually, according to Nielsen Monitor-Plus.

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