Marketers Flock to Digital Media

Internet ad revenues up 22 percent

Advertising dollars may be scarce in traditional media, but digital advertising is a different story.

Internet advertising revenues in the U.S. soared to an all-time high of $7.88 billion in the third quarter, rising 22 percent over the same period a year ago, according to the latest IAB Internet Advertising Revenue Report figures, released Wednesday by the Interactive Advertising Bureau (IAB) and PwC US.

The results also indicate a 2.7 percent increase over the second quarter of this year, marking the eighth consecutive quarter of growth.

The survey included commercial online services, companies selling online advertising, and data concerning online advertising revenues from web sites.

“Brand marketers recognize that their messages need to be where their consumers are spending time," said IAB president and CEO Randall Rothenberg. "[T]hat is increasingly in digital media”