Marketers Eye Chicago’s Baseball Parks

Both of Chicago’s Major League Baseball parks will be the canvas for new summer marketing efforts of Nuveen and Jacob Leinenkugel Brewing.

Financial management company Nuveen Investments will mark its Chicago Cubs sponsorship with seven billboards, created by Fallon, Minneapolis. They will be placed near luxury boxes of Wrigley Field in celebration of the Cubs’ and the company’s long standing in the city. Tagline: “Cubs Forever.” Creative includes images of broadcast legend Harry Caray with copy: “Do we love the Cub? Were Harry’s glasses thick?” and caretakers planting ivy on the outfield wall with copy: “Where else can you count foliage as a home field advantage?”

On July 2, at U.S. Cellular Field